Perfect Pairings & Recipes forM&M's

Unlock the perfect flavour pairings for M&M's according to data science. Explore unique recipes and discover the hidden mathematics of flavour.

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Flavour Analysis

M&M's’ first impression is commanding sugary sweetness, but milk, oleic acid and cocoa soon reveal the profile beneath. A vanilla note carries sweet aroma, while a caramel note brings warm sweetness into focus, and malt and toast notes give the profile several distinct sides.

Dominant Flavour Families

Maillard
Woody
Sharp
Sweet
Earthy

Flavour profile of m&m's

150 dimensions grouped into 10 flavour families. Bar length shows relative prominence. Scale 0–10.

Sugary

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Strongest notes

M&M's

SugarySweet

m&m's9.2

Pure, clean sweetness without depth or complexity, akin to table sugar or simple desserts. Strong in m&m's.

Unlocking Flavour Combinations

To uncover how flavour notes harmonise, we studied the ingredient pairings in more than 30,000 recipes. We broke down each ingredient into its constituent flavour notes. Then we identified which flavour notes repeatedly appear together across these pairings, revealing the underlying associations that make ingredients harmonise.

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